38 Marketing Specialist jobs in Kuwait

Job Summary:

The Marketing Specialist is responsible for design, creating, and oversee marketing projects which may include a multi-platform marketing campaign, advertising, promotions, and sales. This position will support the marketing team to align the organization’s goals and the development of marketing campaigns to meet the company’s objective.

Responsibilities:

• Marketing Strategy and Campaigns:
• Data Collection and Market Research
• Team Collaboration and Task Execution

Job Requirements:

• Bachelor’s degree in marketing or related field.
• Professional certificate in the marketing is preferred.
• Good understanding of market research techniques, statistical and data analysis methods.
• Ability to think creatively to develop unique marketing ideas that deliver positive results.
• Aware with social media and content management system.
• Ability to create a functional layout that highlights the product without overwhelming viewers.
• Proficiency in Microsoft Office.
• Advanced proficiency in English and Arabic in written and verbal forms.

About Calo
Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers.

Launched in Bahrain in 2019, we have since expanded to 6 countries, delivered millions of meals to our customers, and launched our very own Grab & Go Cafe concepts.

We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.

Role Overview
As Calo’s Community Marketing Specialist, you’ll build and grow local relationships to boost brand awareness and drive engagement. You’ll manage affiliates and ambassadors, activate local events, and secure wellness-focused partnerships to position Calo as the go-to healthy meal solution in Kuwait.

Main Responsibilities

Influencer & Ambassador Management

• Identify and manage influencers of all sizes to promote Calo across digital platforms
• Guide content creation, ensuring alignment with campaign goals and brand values

Affiliate Program

• Onboard and support affiliates while tracking performance and optimizing for ROI

Events & On-Ground Activations

• Plan and execute pop-ups, tastings, and wellness events to boost community engagement
• Collaborate with fitness and wellness venues for joint activations

Community Engagement

• Represent Calo at local events and build strong ties with health-focused communities

Strategic Partnerships

• Build partnerships with gyms, clinics, and health brands to expand reach
• Negotiate co-branded deals and maintain ongoing partner relationships

Performance Tracking & Reporting

• Monitor campaign metrics and provide regular reports to guide strategy

Ideal Candidate

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 2 - 4 years of experience in marketing, events, community management, or influencer marketing
• Experience in wellness, fitness, or food industries is a plus
• Strong written and verbal communication skills in both English and Arabic

Knowledge and Competency

• Confident outreach and partnership building
• Event planning and execution experience
• Familiar with affiliate and influencer tracking tools
• Strong understanding of Kuwait’s wellness market

Personality

• Outgoing, proactive, and empathetic
• Organized multitasker with attention to detail
• Passionate about healthy living

About Calo
Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers.

Launched in Bahrain in 2019, we have since expanded to 6 countries, delivered millions of meals to our customers, and launched our very own Grab & Go Cafe concepts.

We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.

Role Overview
The Creative Specialist will be the visionary shaping our brand’s identity, ensuring every piece of content from social posts to packaging resonates with local Kuwaiti culture and supports Calo’s mission of making healthy eating easier and more exciting. Working closely with the Marketing Team Lead and cross-functional partners (Operations, Food Team, Designers etc.), you’ll turn strategic business objectives into impactful visual stories and campaigns that grow both brand love and subscription rates.

Main Responsibilities

Brand Strategy & Guardianship

• Define and maintain Calo’s brand identity across channels (digital, print, in-app, packaging)
• Infuse Kuwaiti cultural nuances into design and messaging, ensuring relevancy without losing our core brand essence

Creative Campaign Development

• Translate marketing objectives into engaging concepts—creative copywriting, graphics, photos, video scripts—for product launches, promos, and community events
• Lead brainstorming sessions, propose fresh angles (e.g., TikTok challenges, local influencer collaborations), and refine ideas into actionable content plans

Design Oversight & Production

• Manage the entire design lifecycle, from concept to execution. Provide clear direction to in-house designers, freelancers, or agencies, and review assets for brand consistency
• Ensure on-time delivery of creative projects, balancing quality with agility in a fast-paced environment

Cross-Functional Collaboration

• Partner with the Marketing Team Lead on campaign briefs and KPIs
• Liaise with the Food Team for menu-specific visuals, Operations and Supply Chain for packaging improvements, and Research Specialists to incorporate user feedback into creative decisions

Localization & Market Relevance

• Research local F&B trends, competitor branding, and consumer behaviours to keep Calo’s look and feel current, relatable, and ahead of the curve
• Propose new branding initiatives or packaging updates that align with local preferences (e.g., seasonal specials, cultural holidays)

Performance & Iteration

• Work with the Marketing Team to track how creative assets perform in terms of engagement, conversions, brand sentiment, etc
• Iterate based on results—tweak visuals, messaging, or entire campaign concepts if data indicates an opportunity for improvement

Ideal Candidate

Qualifications

• Bachelor’s degree in Marketing, or a related field
• 2 - 4 years of proven experience as a Creative Specialist or Producer
• Exceptional communication and writing skills in both English and Arabic

Knowledge, Competency, and Personality

• Strong storytelling and conceptual thinking—capable of simplifying complex ideas into compelling visual narratives
• Knowledge of Kuwaiti consumer behaviours, trends, and cultural nuances for F&B
• Excellent communication and interpersonal skills—able to collaborate with non-design stakeholders and explain creative rationale
• Collaborative team player who can also work independently, take initiative, set priorities, and stay organized while meeting deadlines with attention to detail
• Friendly and pleasant personality
• Keen interest in the food world, new recipe concepts, and design innovation. Always scouting for fresh inspiration

• Define and maintain Calo’s brand identity across channels (digital, print, in-app, packaging)
• Infuse Kuwaiti cultural nuances into design and messaging, ensuring relevancy without losing our core brand essence
  
  

• Translate marketing objectives into engaging concepts—creative copywriting, graphics, photos, video scripts—for product launches, promos, and community events
• Lead brainstorming sessions, propose fresh angles (e.g., TikTok challenges, local influencer collaborations), and refine ideas into actionable content plans
  
  

• Manage the entire design lifecycle, from concept to execution. Provide clear direction to in-house designers, freelancers, or agencies, and review assets for brand consistency
• Ensure on-time delivery of creative projects, balancing quality with agility in a fast-paced environment
  
  

• Partner with the Marketing Team Lead on campaign briefs and KPIs
• Liaise with the Food Team for menu-specific visuals, Operations and Supply Chain for packaging improvements, and Research Specialists to incorporate user feedback into creative decisions
  
  

• Research local F&B trends, competitor branding, and consumer behaviours to keep Calo’s look and feel current, relatable, and ahead of the curve
• Propose new branding initiatives or packaging updates that align with local preferences (e.g., seasonal specials, cultural holidays)
  
  

• Work with the Marketing Team to track how creative assets perform in terms of engagement, conversions, brand sentiment, etc
• Iterate based on results—tweak visuals, messaging, or entire campaign concepts if data indicates an opportunity for improvement
  
  

• Bachelor’s degree in Marketing, or a related field
• 2 - 4 years of proven experience as a Creative Specialist or Producer
• Exceptional communication and writing skills in both English and Arabic
  
  

• Strong storytelling and conceptual thinking—capable of simplifying complex ideas into compelling visual narratives
• Knowledge of Kuwaiti consumer behaviours, trends, and cultural nuances for F&B
• Excellent communication and interpersonal skills—able to collaborate with non-design stakeholders and explain creative rationale
• Collaborative team player who can also work independently, take initiative, set priorities, and stay organized while meeting deadlines with attention to detail
• Friendly and pleasant personality
• Keen interest in the food world, new recipe concepts, and design innovation. Always scouting for fresh inspiration
  
  

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Role Overview
As Calo s Community Marketing Specialist, you ll build and grow local relationships to boost brand awareness and drive engagement. You ll manage affiliates and ambassadors, activate local events, and secure wellness-focused partnerships to position Calo as the go-to healthy meal solution in Kuwait.

Main Responsibilities

• Identify and manage influencers of all sizes to promote Calo across digital platforms
• Guide content creation, ensuring alignment with campaign goals and brand values

Affiliate Program

• Onboard and support affiliates while tracking performance and optimizing for ROI

Events & On-Ground Activations

• Plan and execute pop-ups, tastings, and wellness events to boost community engagement
• Collaborate with fitness and wellness venues for joint activations

Community Engagement

• Represent Calo at local events and build strong ties with health-focused communities

Strategic Partnerships

• Build partnerships with gyms, clinics, and health brands to expand reach
• Negotiate co-branded deals and maintain ongoing partner relationships

Performance Tracking & Reporting

• Monitor campaign metrics and provide regular reports to guide strategy

Ideal Candidate

Qualifications

• Bachelor s degree in Marketing, Communications, Business, or related field
• 2 - 4 years of experience in marketing, events, community management, or influencer marketing
• Experience in wellness, fitness, or food industries is a plus
• Strong written and verbal communication skills in both English and Arabic

Knowledge and Competency

• Confident outreach and partnership building
• Event planning and execution experience
• Familiar with affiliate and influencer tracking tools
• Strong understanding of Kuwait s wellness market

Personality

• Outgoing, proactive, and empathetic
• Organized multitasker with attention to detail
• Passionate about healthy living

Company Industry

• IT - Software Services

Department / Functional Area

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords

• Community Marketing Specialist

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About Calo

Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers.

About Calo

Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers.

Launched in Bahrain in 2019, we have since expanded to 6 countries, delivered millions of meals to our customers, and launched our very own Grab & Go Cafe concepts.

We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.

Role Overview

The Creative Specialist will be the visionary shaping our brand’s identity, ensuring every piece of content from social posts to packaging resonates with local Kuwaiti culture and supports Calo’s mission of making healthy eating easier and more exciting. Working closely with the Marketing Team Lead and cross-functional partners (Operations, Food Team, Designers etc.), you’ll turn strategic business objectives into impactful visual stories and campaigns that grow both brand love and subscription rates.

Main Responsibilities

Brand Strategy & Guardianship

• Define and maintain Calo’s brand identity across channels (digital, print, in-app, packaging)
• Infuse Kuwaiti cultural nuances into design and messaging, ensuring relevancy without losing our core brand essence
  
  

• Translate marketing objectives into engaging concepts—creative copywriting, graphics, photos, video scripts—for product launches, promos, and community events
• Lead brainstorming sessions, propose fresh angles (e.g., TikTok challenges, local influencer collaborations), and refine ideas into actionable content plans
  
  

• Manage the entire design lifecycle, from concept to execution. Provide clear direction to in-house designers, freelancers, or agencies, and review assets for brand consistency
• Ensure on-time delivery of creative projects, balancing quality with agility in a fast-paced environment
  
  

• Partner with the Marketing Team Lead on campaign briefs and KPIs
• Liaise with the Food Team for menu-specific visuals, Operations and Supply Chain for packaging improvements, and Research Specialists to incorporate user feedback into creative decisions
  
  

• Research local F&B trends, competitor branding, and consumer behaviours to keep Calo’s look and feel current, relatable, and ahead of the curve
• Propose new branding initiatives or packaging updates that align with local preferences (e.g., seasonal specials, cultural holidays)
  
  

• Work with the Marketing Team to track how creative assets perform in terms of engagement, conversions, brand sentiment, etc
• Iterate based on results—tweak visuals, messaging, or entire campaign concepts if data indicates an opportunity for improvement
  
  

• Bachelor’s degree in Marketing, or a related field
• 2 - 4 years of proven experience as a Creative Specialist or Producer
• Exceptional communication and writing skills in both English and Arabic
  
  

• Strong storytelling and conceptual thinking—capable of simplifying complex ideas into compelling visual narratives
• Knowledge of Kuwaiti consumer behaviours, trends, and cultural nuances for F&B
• Excellent communication and interpersonal skills—able to collaborate with non-design stakeholders and explain creative rationale
• Collaborative team player who can also work independently, take initiative, set priorities, and stay organized while meeting deadlines with attention to detail
• Friendly and pleasant personality
• Keen interest in the food world, new recipe concepts, and design innovation. Always scouting for fresh inspiration
  
  

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales
• Industries Internet Publishing

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