72 Marketing Plans jobs in Kuwait

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Are you a detail-driven marketer with a flair for creativity, data insights, and campaign execution?

Do you speak the language of both strategy and aesthetics?

At Boutiqaat, we're redefining e-commerce through fashion, beauty, sports, and tech—and we're looking for a Marketing Specialist to help shape the brand experiences that make us unforgettable.

What You’ll Be Doing:

Brand Strategy & Campaigns:

• Support in executing brand-building campaigns that ensure Boutiqaat voice is bold, consistent, and unforgettable

• Collect and analyze customer insight data to identify opportunities for campaign improvement

• Contribute to brainstorming sessions for creative content, promotions, and event concepts

Execution & Coordination:

• Assist in content creation for marketing material and digital promotions

• Support marketing activities related to key categories like beauty, fashion, fragrances, and sports

• Collaborate with category managers on product launches and promotional events

Analytics & Optimization:

• Analyze and report on campaign effectiveness across digital platforms

• Prepare presentations for product launches and campaign results

• Track trends and customer engagement to optimize strategy

Project Management & Communication:

• Manage Asana marketing calendars for men’s and women’s categories

• Coordinate in-app visual and text marketing content (homepages, push notifications, etc.)

• Host weekly meetings with internal teams to align marketing goals

What You Bring:

• Bachelor’s degree in marketing, Business, or a related field

• 2–3 years of hands-on experience in marketing or social media

• Professional marketing certification is a plus

• Excellent bilingual communication (Arabic & English)

• Creative thinker with an analytical edge

• Strong grasp of market research, data interpretation, and campaign evaluation

• Familiarity with social media trends, CMS platforms, and presentation tools

• Able to pitch ideas, speak confidently in meetings, and drive collaborative discussions

Why Boutiqaat?

At Boutiqaat, you’re not just taking on a job—you’re stepping into a creative playground where your ideas fuel a regional powerhouse in e-commerce. We blend cutting-edge marketing with bold digital storytelling to deliver fashion and beauty like never before.

• Inspiring team & collaborative culture
• Big-brand visibility meets startup creativity
• Growth opportunities in a fast-paced, trend-forward industry
• Competitive package + exclusive employee perks

Ready to be the next marketing game-changer at Boutiqaat?

Apply now with your CV and a portfolio of any campaigns or content you've created.

Let’s craft something iconic together.

• Seniority level Entry level

• Employment type Full-time

• Job function Marketing, Advertising, and Public Relations
• Industries Retail, Internet Marketplace Platforms, and Marketing Services

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On behalf of our client, we are seeking a Marketing Specialist to execute all marketing activities according to the annual marketing plan, launch promotional campaigns, and demonstrate expertise in various areas, including content development and optimization, advertising, and event production, for the organization.

Roles & Responsibilities:

• Assist in calendar planning, brand initiatives, budgeting, and business presentations
• Identify the target audience and the most suitable products and services for each market segment
• Support marketing manager in developing and executing marketing strategies/plans, campaigns, and measures to help the company in achieving its short- and long-term strategic goals
• Create the verbal content of marketing campaigns and identify the most suitable marketing tools, and coordinate with the Visual Communication Specialist to ensure alignment of content creation
• Draft and edit all external communications for the company (i.e., newspaper articles, public announcements, content of external communication documents and marketing campaigns, etc.)
• Conduct market research by developing and executing various research methods (i.e., interviews, surveys, focus groups, etc.) and continuously analyze the competitive environment whilst paying close attention to consumer trends, brand awareness, and henceforth provides market forecast reports
• Prepare new product marketing plans for the introduction of new products in cooperation with the Sales Team
• Monitor the progress of marketing campaigns using various metrics and submit reports of the overall performance
• Support press release, press ads, and coordinate with media agencies to launch the company’s public relations activities under the supervision of the Marketing Manager
• Ensure maintenance of the highest standards of professional conduct, ethics, and integrity in the provision of the services
• Any other relevant work assigned by the department manager

Skills

• Bachelor's Degree in Marketing, Mass Communication, or Business Administration
• +5 years of relevant experience
• Proficient user of Microsoft Word, PowerPoint, and Excel, and relevant software applications
• Experience in dealing with the media agencies and influencers in Kuwait
• Strong copywriting skills

Job Summary:

The Marketing Specialist is responsible for design, creating, and oversee marketing projects which may include a multi-platform marketing campaign, advertising, promotions, and sales. This position will support the marketing team to align the organization’s goals and the development of marketing campaigns to meet the company’s objective.

Responsibilities:

• Marketing Strategy and Campaigns:
• Data Collection and Market Research
• Team Collaboration and Task Execution

Job Requirements:

• Bachelor’s degree in marketing or related field.
• Professional certificate in the marketing is preferred.
• Good understanding of market research techniques, statistical and data analysis methods.
• Ability to think creatively to develop unique marketing ideas that deliver positive results.
• Aware with social media and content management system.
• Ability to create a functional layout that highlights the product without overwhelming viewers.
• Proficiency in Microsoft Office.
• Advanced proficiency in English and Arabic in written and verbal forms.

About Calo
Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers.

Launched in Bahrain in 2019, we have since expanded to 6 countries, delivered millions of meals to our customers, and launched our very own Grab & Go Cafe concepts.

We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.

Role Overview
As Calo’s Community Marketing Specialist, you’ll build and grow local relationships to boost brand awareness and drive engagement. You’ll manage affiliates and ambassadors, activate local events, and secure wellness-focused partnerships to position Calo as the go-to healthy meal solution in Kuwait.

Main Responsibilities

Influencer & Ambassador Management

• Identify and manage influencers of all sizes to promote Calo across digital platforms
• Guide content creation, ensuring alignment with campaign goals and brand values

Affiliate Program

• Onboard and support affiliates while tracking performance and optimizing for ROI

Events & On-Ground Activations

• Plan and execute pop-ups, tastings, and wellness events to boost community engagement
• Collaborate with fitness and wellness venues for joint activations

Community Engagement

• Represent Calo at local events and build strong ties with health-focused communities

Strategic Partnerships

• Build partnerships with gyms, clinics, and health brands to expand reach
• Negotiate co-branded deals and maintain ongoing partner relationships

Performance Tracking & Reporting

• Monitor campaign metrics and provide regular reports to guide strategy

Ideal Candidate

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 2 - 4 years of experience in marketing, events, community management, or influencer marketing
• Experience in wellness, fitness, or food industries is a plus
• Strong written and verbal communication skills in both English and Arabic

Knowledge and Competency

• Confident outreach and partnership building
• Event planning and execution experience
• Familiar with affiliate and influencer tracking tools
• Strong understanding of Kuwait’s wellness market

Personality

• Outgoing, proactive, and empathetic
• Organized multitasker with attention to detail
• Passionate about healthy living

About Calo
Calo is an app providing personalized meal plans for busy people through nutritional algorithms, built with love by chefs, nutritionists, and software engineers.

Launched in Bahrain in 2019, we have since expanded to 6 countries, delivered millions of meals to our customers, and launched our very own Grab & Go Cafe concepts.

We're on a noble mission to make healthy easy. We think this is one of the most important problems to tackle in our world today. We have global ambitions - no small thinking here.

Role Overview
The Creative Specialist will be the visionary shaping our brand’s identity, ensuring every piece of content from social posts to packaging resonates with local Kuwaiti culture and supports Calo’s mission of making healthy eating easier and more exciting. Working closely with the Marketing Team Lead and cross-functional partners (Operations, Food Team, Designers etc.), you’ll turn strategic business objectives into impactful visual stories and campaigns that grow both brand love and subscription rates.

Main Responsibilities

Brand Strategy & Guardianship

• Define and maintain Calo’s brand identity across channels (digital, print, in-app, packaging)
• Infuse Kuwaiti cultural nuances into design and messaging, ensuring relevancy without losing our core brand essence

Creative Campaign Development

• Translate marketing objectives into engaging concepts—creative copywriting, graphics, photos, video scripts—for product launches, promos, and community events
• Lead brainstorming sessions, propose fresh angles (e.g., TikTok challenges, local influencer collaborations), and refine ideas into actionable content plans

Design Oversight & Production

• Manage the entire design lifecycle, from concept to execution. Provide clear direction to in-house designers, freelancers, or agencies, and review assets for brand consistency
• Ensure on-time delivery of creative projects, balancing quality with agility in a fast-paced environment

Cross-Functional Collaboration

• Partner with the Marketing Team Lead on campaign briefs and KPIs
• Liaise with the Food Team for menu-specific visuals, Operations and Supply Chain for packaging improvements, and Research Specialists to incorporate user feedback into creative decisions

Localization & Market Relevance

• Research local F&B trends, competitor branding, and consumer behaviours to keep Calo’s look and feel current, relatable, and ahead of the curve
• Propose new branding initiatives or packaging updates that align with local preferences (e.g., seasonal specials, cultural holidays)

Performance & Iteration

• Work with the Marketing Team to track how creative assets perform in terms of engagement, conversions, brand sentiment, etc
• Iterate based on results—tweak visuals, messaging, or entire campaign concepts if data indicates an opportunity for improvement

Ideal Candidate

Qualifications

• Bachelor’s degree in Marketing, or a related field
• 2 - 4 years of proven experience as a Creative Specialist or Producer
• Exceptional communication and writing skills in both English and Arabic

Knowledge, Competency, and Personality

• Strong storytelling and conceptual thinking—capable of simplifying complex ideas into compelling visual narratives
• Knowledge of Kuwaiti consumer behaviours, trends, and cultural nuances for F&B
• Excellent communication and interpersonal skills—able to collaborate with non-design stakeholders and explain creative rationale
• Collaborative team player who can also work independently, take initiative, set priorities, and stay organized while meeting deadlines with attention to detail
• Friendly and pleasant personality
• Keen interest in the food world, new recipe concepts, and design innovation. Always scouting for fresh inspiration

• Define and maintain Calo’s brand identity across channels (digital, print, in-app, packaging)
• Infuse Kuwaiti cultural nuances into design and messaging, ensuring relevancy without losing our core brand essence
  
  

• Translate marketing objectives into engaging concepts—creative copywriting, graphics, photos, video scripts—for product launches, promos, and community events
• Lead brainstorming sessions, propose fresh angles (e.g., TikTok challenges, local influencer collaborations), and refine ideas into actionable content plans
  
  

• Manage the entire design lifecycle, from concept to execution. Provide clear direction to in-house designers, freelancers, or agencies, and review assets for brand consistency
• Ensure on-time delivery of creative projects, balancing quality with agility in a fast-paced environment
  
  

• Partner with the Marketing Team Lead on campaign briefs and KPIs
• Liaise with the Food Team for menu-specific visuals, Operations and Supply Chain for packaging improvements, and Research Specialists to incorporate user feedback into creative decisions
  
  

• Research local F&B trends, competitor branding, and consumer behaviours to keep Calo’s look and feel current, relatable, and ahead of the curve
• Propose new branding initiatives or packaging updates that align with local preferences (e.g., seasonal specials, cultural holidays)
  
  

• Work with the Marketing Team to track how creative assets perform in terms of engagement, conversions, brand sentiment, etc
• Iterate based on results—tweak visuals, messaging, or entire campaign concepts if data indicates an opportunity for improvement
  
  

• Bachelor’s degree in Marketing, or a related field
• 2 - 4 years of proven experience as a Creative Specialist or Producer
• Exceptional communication and writing skills in both English and Arabic
  
  

• Strong storytelling and conceptual thinking—capable of simplifying complex ideas into compelling visual narratives
• Knowledge of Kuwaiti consumer behaviours, trends, and cultural nuances for F&B
• Excellent communication and interpersonal skills—able to collaborate with non-design stakeholders and explain creative rationale
• Collaborative team player who can also work independently, take initiative, set priorities, and stay organized while meeting deadlines with attention to detail
• Friendly and pleasant personality
• Keen interest in the food world, new recipe concepts, and design innovation. Always scouting for fresh inspiration
  
  

# Creative Marketing Specialist
Kuwait City, Kuwait, Kuwait
Full Time
Marketing
Experienced
Role Overview
The Creative Specialist will be the visionary shaping our brand’s identity, ensuring every piece of content from social posts to packaging resonates with local Kuwaiti culture and supports Calo’s mission of making healthy eating easier and more exciting. Working closely with the Marketing Team Lead and cross-functional partners (Operations, Food Team, Designers etc.), you’ll turn strategic business objectives into impactful visual stories and campaigns that grow both brand love and subscription rates.