18 Implementing Marketing Strategies jobs in Kuwait
Manager, Fixed Marketing Customer Value Management
Kuwait City, Al Kuwayt
Talent Pal
Posted today
Job Viewed
Job Description
The Company:
Ooredoo is an organisation on the move. Thanks to our dedicated employees, we continue to move closer towards our vision to be among the top 20 telecommunications companies in the world by 2020.
We are a dynamic global telecommunications player operating in 17 countries across the Middle East, North Africa (MENA) and Asia. We cover a population of more than half a billion people and serve more than 68 million customers.
In Kuwait, we employ approximately 1,000 talented people, all of whom are driving Ooredoo to be the number one choice for world-class communications services in Kuwait. In the face of intensifying competition, increasingly sophisticated technology and rising customer expectations, nothing is more important to our success than our team - and it's a team that you can be part of.
Ooredoo's future is bright, and you can be part of our ongoing success.
The Role:
**Develop and implement fixed and convergence revenue enhancement strategy, plans and initiatives to grow existing fixed and convergence base revenue. Drive CVM campaigns by using analytics models and tools to upsell and x-sell fixed, and mobile towards convergence base. Focus on ARPU growth and increase share of wallet from single as well as from multi account users. Establish, manage, automate and stimulate CVM platform base campaigns by segmenting offers based on the contextual needs of the customer base. Enhance the CVM campaigns reach by enforcing digital and using existing (direct campaigns and Telemarketing) and new capabilities and channels (RAS, IVR, etc.)**
Key Activities
- Work with the Director Fixed Segment, to propose and prepare the Ooredoo Kuwait Consumer fixed and convergence base revenue enhancement strategy (grow), Campaigns prioritization, Campaigns marketing design & Roadmaps for the different aspects under base revenue.
- Contribute to the review of the Base Growth strategy and Roadmap on a monthly, quarterly, half yearly and annual basis.
- Work on the Annual Budget preparation exercise with respect to Grow of customer base; make recommendation for and help to track the annual budget for GROW activities.
- Management of Consumer Marketing GROW Activities. Deliver the Customer base revenue as outlined in the Annual Budget from the various retention related activities.
- Oversee the rollout of various customer growth activities, which are designed to increase Life Time Value, and improve the Life Cycle Management process for our customers. Segment offering (GROW).
- Develop and reshape revenue base offers for the fixed and convergence segment.
- Ensure that the products and services are in line with the rules and guide lance of the Kuwait Regulatory body (CITRA).Initiate customer insight and market research for CVM GROW activities.
- Lead requirements and approve the brief for the Market Research projects related to the GROW in fixed and convergence segment. Lead and approve business cases and Engagement Documents (ED) for new CVM product related (GROW).
- Lead and approve Product Description Documents (PDD) for the Product Development team for CVM related technical implementation.
- Assist in technical implementation as required by the leading PD team.
- Define along with the PD team state of the art customer experience for CVM products and services. Set script for all Telemarketing activities along with the corresponding CC/Sales Departs.
- Propose and approve along with Comms department and Director Fixed Segment, all CVM related communication sent to the fixed and convergence customer base related do the keep initiatives.
- Propose commissions and incentive systems for the all GROW related activities with Sales department in alignment with Sales Channel Director and Director Fixed Segment
- Propose commissions and incentive systems for the retention outbound internal and external teams in alignment with key stakeholders.
- Collaborate with the regulatory department in defining the submissions and getting the approval for the CVM products and services to regulatory body (CITRA).
- Provide the inputs for the training of all internal and external frontlines that
- are involved in the CVM campaigns execution.
- Ensure in coordination with Customer Care that all CVM related partners are briefed and trained on the execution of the fixed and convergence CVM campaigns. Develop post launch analysis on GROW activities and take corrective actions.
- Monitor and report GROW KPIs and status against targets and budgetConsumer fixed and convergence GROW initiates within the different product groups and customer segments and propose adequate marketing actions accordingly.
- Coordinate with different Divisions / Departments like Customer Care, Sales, Finance, Segments team, Product Teams, BI, Communication, Technology and any other relevant internal or external teams for roadmap execution.
- Ensure the correct and timely training of relevant staff on GROW programs / activities.
- Document and review the Customer
Ooredoo is an organisation on the move. Thanks to our dedicated employees, we continue to move closer towards our vision to be among the top 20 telecommunications companies in the world by 2020.
We are a dynamic global telecommunications player operating in 17 countries across the Middle East, North Africa (MENA) and Asia. We cover a population of more than half a billion people and serve more than 68 million customers.
In Kuwait, we employ approximately 1,000 talented people, all of whom are driving Ooredoo to be the number one choice for world-class communications services in Kuwait. In the face of intensifying competition, increasingly sophisticated technology and rising customer expectations, nothing is more important to our success than our team - and it's a team that you can be part of.
Ooredoo's future is bright, and you can be part of our ongoing success.
The Role:
**Develop and implement fixed and convergence revenue enhancement strategy, plans and initiatives to grow existing fixed and convergence base revenue. Drive CVM campaigns by using analytics models and tools to upsell and x-sell fixed, and mobile towards convergence base. Focus on ARPU growth and increase share of wallet from single as well as from multi account users. Establish, manage, automate and stimulate CVM platform base campaigns by segmenting offers based on the contextual needs of the customer base. Enhance the CVM campaigns reach by enforcing digital and using existing (direct campaigns and Telemarketing) and new capabilities and channels (RAS, IVR, etc.)**
Key Activities
- Work with the Director Fixed Segment, to propose and prepare the Ooredoo Kuwait Consumer fixed and convergence base revenue enhancement strategy (grow), Campaigns prioritization, Campaigns marketing design & Roadmaps for the different aspects under base revenue.
- Contribute to the review of the Base Growth strategy and Roadmap on a monthly, quarterly, half yearly and annual basis.
- Work on the Annual Budget preparation exercise with respect to Grow of customer base; make recommendation for and help to track the annual budget for GROW activities.
- Management of Consumer Marketing GROW Activities. Deliver the Customer base revenue as outlined in the Annual Budget from the various retention related activities.
- Oversee the rollout of various customer growth activities, which are designed to increase Life Time Value, and improve the Life Cycle Management process for our customers. Segment offering (GROW).
- Develop and reshape revenue base offers for the fixed and convergence segment.
- Ensure that the products and services are in line with the rules and guide lance of the Kuwait Regulatory body (CITRA).Initiate customer insight and market research for CVM GROW activities.
- Lead requirements and approve the brief for the Market Research projects related to the GROW in fixed and convergence segment. Lead and approve business cases and Engagement Documents (ED) for new CVM product related (GROW).
- Lead and approve Product Description Documents (PDD) for the Product Development team for CVM related technical implementation.
- Assist in technical implementation as required by the leading PD team.
- Define along with the PD team state of the art customer experience for CVM products and services. Set script for all Telemarketing activities along with the corresponding CC/Sales Departs.
- Propose and approve along with Comms department and Director Fixed Segment, all CVM related communication sent to the fixed and convergence customer base related do the keep initiatives.
- Propose commissions and incentive systems for the all GROW related activities with Sales department in alignment with Sales Channel Director and Director Fixed Segment
- Propose commissions and incentive systems for the retention outbound internal and external teams in alignment with key stakeholders.
- Collaborate with the regulatory department in defining the submissions and getting the approval for the CVM products and services to regulatory body (CITRA).
- Provide the inputs for the training of all internal and external frontlines that
- are involved in the CVM campaigns execution.
- Ensure in coordination with Customer Care that all CVM related partners are briefed and trained on the execution of the fixed and convergence CVM campaigns. Develop post launch analysis on GROW activities and take corrective actions.
- Monitor and report GROW KPIs and status against targets and budgetConsumer fixed and convergence GROW initiates within the different product groups and customer segments and propose adequate marketing actions accordingly.
- Coordinate with different Divisions / Departments like Customer Care, Sales, Finance, Segments team, Product Teams, BI, Communication, Technology and any other relevant internal or external teams for roadmap execution.
- Ensure the correct and timely training of relevant staff on GROW programs / activities.
- Document and review the Customer
This advertiser has chosen not to accept applicants from your region.
0
Digital Marketing Manager
Kuwait City, Al Kuwayt
Confidential
Posted 1 day ago
Job Viewed
Job Description
The ideal candidate will expand the company's brand presence in MENA region and in the US and UK by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.
Responsibilities- Building and executing paid digital media strategy through competitive and audience research
- Setting up and optimizing company pages within each social media platform
- Business Account Management
- Ad Campaign & Budget management, AB Testing
- Performance monitoring, tracking and reporting
- Competition research, tracking and analyzing
- Contributing towards the Social Media calendars, translations, and planning
- Proven working experience in social media marketing or as a Digital Media Specialist
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Adequate knowledge of web design, web development, CRO and SEO
- Extremely proficient with meta business and campaign set up
- Extremely proficient with google ads and ad buying
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organizational ability
- BS in Communications, Marketing, Business, New Media or Public Relations
- Fluency in English and Arabic
This advertiser has chosen not to accept applicants from your region.
1
Digital Marketing Specialistes
Bayan, Hawalli
Highfly Sourcing
Posted 2 days ago
Job Viewed
Job Description
Overview
Join to apply for the Digital Marketing Specialistes role at Highfly Sourcing .
Base pay rangeThis range is provided by Highfly Sourcing. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Responsibilities- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
- Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
- Reviewing and optimising the design and content of all online assets including the company website and social media pages.
- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
- Using A/B testing to optimise digital marketing performance.
- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
- Driving performance marketing via SPECIFIC_EXPERIENCE.
- You have at least 1 year experience ideally in Digital Marketing within Professional Services industry.
- Experience within would be a strong advantage.
- You are a strong networker & relationship builder
- You are highly goal driven and work well in fast paced environments
- You pay strong attention to detail and deliver work that is of a high standard
- Opportunity within a company with a solid track record of performance
- Work alongside & learn from best in class talent
- Strong opportunities to progress your career
- Entry level
- Full-time
- Marketing and Sales
- Consumer Services
- Business Consulting and Services
This advertiser has chosen not to accept applicants from your region.
2
Digital Marketing Specialist
Riri Piercing
Posted 2 days ago
Job Viewed
Job Description
We are looking for a creative and detail-oriented Digital Marketing Specialist to join our team. This role focuses on managing and executing ad campaigns, designing engaging email campaigns, and creating daily Instagram stories that resonate with our audience.
Responsibilities:
- Plan, create, and manage paid ad campaigns across platforms
- Design eye-catching ads and email templates that reflect brand identity
- Write compelling and persuasive copy for ads and email campaigns
- Create and post daily Instagram stories that engage and grow our community
- Monitor campaign performance and optimize for best results
- Collaborate with the team to align marketing efforts with overall brand goals
Requirements:
- Proven experience in social media ads and email marketing
- Graphic design skills using tools like Canva, Photoshop, or similar
- Excellent copywriting abilities, with a knack for engaging storytelling
- Familiarity with Instagram features and trends, especially stories
- Ability to work independently and meet deadlines
Preferred:
- Experience in the fashion or jewelry industry is a plus
- Basic knowledge of analytics and ad optimization tools
This advertiser has chosen not to accept applicants from your region.
3
Digital Marketing Manager
Kuwait City, Al Kuwayt
Confidential
Posted 1 day ago
Job Viewed
Job Description
The ideal candidate will expand the company's brand presence in MENA region and in the US and UK by finding the target audience to distribute marketing content to. You will create and implement the marketing strategy using both offline and online methods to gain new customers. The ideal candidate is both a self-motivated individual and a positive team player.
Responsibilities
Building and executing paid digital media strategy through competitive and audience research
Setting up and optimizing company pages within each social media platform
Business Account Management
Ad Campaign & Budget management, AB Testing
Performance monitoring, tracking and reporting
Competition research, tracking and analyzing
Contributing towards the Social Media calendars, translations, and planning
Qualifications
Proven working experience in social media marketing or as a Digital Media Specialist
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Demonstrable social networking experience and social analytics tools knowledge
Adequate knowledge of web design, web development, CRO and SEO
Extremely proficient with meta business and campaign set up
Extremely proficient with google ads and ad buying
Knowledge of online marketing and good understanding of major marketing channels
Positive attitude, detail and customer oriented with good multitasking and organizational ability
BS in Communications, Marketing, Business, New Media or Public Relations
Fluency in English and Arabic
#J-18808-Ljbffr
Responsibilities
Building and executing paid digital media strategy through competitive and audience research
Setting up and optimizing company pages within each social media platform
Business Account Management
Ad Campaign & Budget management, AB Testing
Performance monitoring, tracking and reporting
Competition research, tracking and analyzing
Contributing towards the Social Media calendars, translations, and planning
Qualifications
Proven working experience in social media marketing or as a Digital Media Specialist
Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
Demonstrable social networking experience and social analytics tools knowledge
Adequate knowledge of web design, web development, CRO and SEO
Extremely proficient with meta business and campaign set up
Extremely proficient with google ads and ad buying
Knowledge of online marketing and good understanding of major marketing channels
Positive attitude, detail and customer oriented with good multitasking and organizational ability
BS in Communications, Marketing, Business, New Media or Public Relations
Fluency in English and Arabic
#J-18808-Ljbffr
This advertiser has chosen not to accept applicants from your region.
4
Digital Marketing Specialist
Hawalli, Hawalli
Riri Piercing
Posted 2 days ago
Job Viewed
Job Description
We are looking for a creative and detail-oriented
Digital Marketing Specialist
to join our team. This role focuses on managing and executing ad campaigns, designing engaging email campaigns, and creating daily Instagram stories that resonate with our audience. Responsibilities: Plan, create, and manage paid ad campaigns across platforms Design eye-catching ads and email templates that reflect brand identity Write compelling and persuasive copy for ads and email campaigns Create and post daily Instagram stories that engage and grow our community Monitor campaign performance and optimize for best results Collaborate with the team to align marketing efforts with overall brand goals Requirements: Proven experience in social media ads and email marketing Graphic design skills using tools like Canva, Photoshop, or similar Excellent copywriting abilities, with a knack for engaging storytelling Familiarity with Instagram features and trends, especially stories Ability to work independently and meet deadlines Preferred: Experience in the fashion or jewelry industry is a plus Basic knowledge of analytics and ad optimization tools
#J-18808-Ljbffr
Digital Marketing Specialist
to join our team. This role focuses on managing and executing ad campaigns, designing engaging email campaigns, and creating daily Instagram stories that resonate with our audience. Responsibilities: Plan, create, and manage paid ad campaigns across platforms Design eye-catching ads and email templates that reflect brand identity Write compelling and persuasive copy for ads and email campaigns Create and post daily Instagram stories that engage and grow our community Monitor campaign performance and optimize for best results Collaborate with the team to align marketing efforts with overall brand goals Requirements: Proven experience in social media ads and email marketing Graphic design skills using tools like Canva, Photoshop, or similar Excellent copywriting abilities, with a knack for engaging storytelling Familiarity with Instagram features and trends, especially stories Ability to work independently and meet deadlines Preferred: Experience in the fashion or jewelry industry is a plus Basic knowledge of analytics and ad optimization tools
#J-18808-Ljbffr
This advertiser has chosen not to accept applicants from your region.
5
Digital Marketing Manager
Hassan Abul
Posted today
Job Viewed
Job Description
Ensure that the digital marketing efforts of the company add the highest value to its business. Achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing strategy.
**Duties and responsibilities**:
- Plan and oversee the organization’s marketing activities and campaigns.
- Build and execute digital marketing strategy through competitive research, platform determination, benchmarking, and audience identification.
- Involved in developing marketing campaigns to promote a product, service or idea.
- Develop the plans for advertising and sales promotions.
- Contribute in the implementation of marketing strategies.
- Plan advertising and promotional campaigns for products or services on a variety of media (social, print etc.).
- Prepare content for the publication of marketing material and oversee distribution.
- Conduct market research to identify opportunities for promotion and growth.
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages the customers to take action.
- Set up and optimize company pages within each platform to increase the visibility of company’s social content.
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
- Analyze user engagement (e.g. click-through and bounce rates).
- Report on web traffic from all social media.
- Build and support SEO strategies, including optimizing keywords in content marketing projects.
- Identify habits of our online customers and suggest ways to reach a broader audience.
- Maintain a cohesive strategy across all platforms to increase our brand awareness.
- Ensure timely responses to customers and followers’ queries and comments.
- Research how emerging social networks and features can benefit our company.
- Collaborate with other departments (design department, sales, customer service, etc.) to manage reputation, identify key players and coordinate actions.
- Coordinate with the marketing team and the design department to design advertising campaigns.
**Skills**:
- Bachelor’s degree in Marketing or in relevant field.
- Digital marketing certificate would be highly preferred.
- A minimum of 7-10 years of relevant experience within the digital marketing field with +3 years in a managerial/supervisory level.
- Excellent consulting, writing, editing (photo/video/text).
- In-depth understanding of SEO, keyword research and Google Analytics.
- Experience with WordPress and content management systems.
- Knowledge of online marketing and good understanding of major marketing channels.
- Excellent command of English language.
- Good knowledge of Social media channels and Meta Business Suite.
- System skills - MS Office, Photoshop (preferred)
**Duties and responsibilities**:
- Plan and oversee the organization’s marketing activities and campaigns.
- Build and execute digital marketing strategy through competitive research, platform determination, benchmarking, and audience identification.
- Involved in developing marketing campaigns to promote a product, service or idea.
- Develop the plans for advertising and sales promotions.
- Contribute in the implementation of marketing strategies.
- Plan advertising and promotional campaigns for products or services on a variety of media (social, print etc.).
- Prepare content for the publication of marketing material and oversee distribution.
- Conduct market research to identify opportunities for promotion and growth.
- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages the customers to take action.
- Set up and optimize company pages within each platform to increase the visibility of company’s social content.
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
- Analyze user engagement (e.g. click-through and bounce rates).
- Report on web traffic from all social media.
- Build and support SEO strategies, including optimizing keywords in content marketing projects.
- Identify habits of our online customers and suggest ways to reach a broader audience.
- Maintain a cohesive strategy across all platforms to increase our brand awareness.
- Ensure timely responses to customers and followers’ queries and comments.
- Research how emerging social networks and features can benefit our company.
- Collaborate with other departments (design department, sales, customer service, etc.) to manage reputation, identify key players and coordinate actions.
- Coordinate with the marketing team and the design department to design advertising campaigns.
**Skills**:
- Bachelor’s degree in Marketing or in relevant field.
- Digital marketing certificate would be highly preferred.
- A minimum of 7-10 years of relevant experience within the digital marketing field with +3 years in a managerial/supervisory level.
- Excellent consulting, writing, editing (photo/video/text).
- In-depth understanding of SEO, keyword research and Google Analytics.
- Experience with WordPress and content management systems.
- Knowledge of online marketing and good understanding of major marketing channels.
- Excellent command of English language.
- Good knowledge of Social media channels and Meta Business Suite.
- System skills - MS Office, Photoshop (preferred)
This advertiser has chosen not to accept applicants from your region.
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6
Digital Marketing Specialist
Kuwait City, Al Kuwayt
JIC media
Posted today
Job Viewed
Job Description
**Digital Marketing specialist**
We are searching for a highly-creative digital marketing manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.
**Digital Marketing Manager Responsibilities**:
2. Developing and monitoring campaign budgets.
3. Planning and managing our social media platforms.
4. Preparing accurate reports on our marketing campaign’s overall performance.
5. Coordinating with advertising and media experts to improve marketing results.
6. Identifying the latest trends and technologies affecting our industry.
7. Evaluating important metrics that affect our website traffic, service quotas, and target audience.
8. Working with your team to brainstorm new and innovative growth strategies.
9. Overseeing and managing all contests, giveaways, and other digital projects.
**Digital Marketing Manager Requirements**:
- Bachelor’s degree in marketing or relevant field.
- Bilingual (Arabic and English) Arabs preferred (Kuwaiti).
- A minimum of 5 years experience in a digital marketing or advertising position.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Solid understanding of HTML, CSS, and JavaScript is required.
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
- Up-to-date on the latest trends and technologies in digital marketing.
**Language**:
- Arabic (required)
- English (required)
Ability to Commute:
- Kuwait City (required)
Ability to Relocate:
- Kuwait City: Relocate before starting work (required)
We are searching for a highly-creative digital marketing manager to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.
**Digital Marketing Manager Responsibilities**:
2. Developing and monitoring campaign budgets.
3. Planning and managing our social media platforms.
4. Preparing accurate reports on our marketing campaign’s overall performance.
5. Coordinating with advertising and media experts to improve marketing results.
6. Identifying the latest trends and technologies affecting our industry.
7. Evaluating important metrics that affect our website traffic, service quotas, and target audience.
8. Working with your team to brainstorm new and innovative growth strategies.
9. Overseeing and managing all contests, giveaways, and other digital projects.
**Digital Marketing Manager Requirements**:
- Bachelor’s degree in marketing or relevant field.
- Bilingual (Arabic and English) Arabs preferred (Kuwaiti).
- A minimum of 5 years experience in a digital marketing or advertising position.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Solid understanding of HTML, CSS, and JavaScript is required.
- Highly creative with excellent analytical abilities.
- Outstanding communication and interpersonal skills.
- Up-to-date on the latest trends and technologies in digital marketing.
**Language**:
- Arabic (required)
- English (required)
Ability to Commute:
- Kuwait City (required)
Ability to Relocate:
- Kuwait City: Relocate before starting work (required)
This advertiser has chosen not to accept applicants from your region.
7
Digital Marketing Specialist
Kuwait City, Al Kuwayt
Bleems
Posted today
Job Viewed
Job Description
This is a senior-level role for a Digital Marketer with a focus on data analysis and performance optimization. The Digital Marketer will be responsible for developing and implementing social media marketing strategies, lead generation campaigns, and web analytics.
**Qualifications**
- Digital Marketing experience 4+ years experience
- Experience in managing Google Ads and eCommerce
- Experience in lead generation and marketing
- Proficiency in web analytics
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills
- Attention to detail and ability to multitask
- Ability to work collaboratively in a team environment
Pay: KD750.000 - KD1,500.000 per month
**Qualifications**
- Digital Marketing experience 4+ years experience
- Experience in managing Google Ads and eCommerce
- Experience in lead generation and marketing
- Proficiency in web analytics
- Strong analytical and problem-solving skills
- Excellent written and verbal communication skills
- Attention to detail and ability to multitask
- Ability to work collaboratively in a team environment
Pay: KD750.000 - KD1,500.000 per month
This advertiser has chosen not to accept applicants from your region.
8