Brand Manager – Toyota

Full Job Description

• Provide branding direction to develop and execute brand marketing programs to build brand awareness and sales promotion
• Review market research to anticipate competition, monitor competitor’s activities and market trends and translate consumer attitudes into new branding directions
• Coordinate with marketing team on market requirements and product features
• Communicate brand strategies to product marketing, marketing communications, sales, and other department
• Coordinate and align brand strategy with corporate marketing plan
• Coordinate with marketing department to develop advertising and promotional programs, pricing, positioning, and packaging
• Assess and develop brand names to differentiate product
• Monitor planning and coordination of product launch
• Guide creation of product portfolio
• Evaluate and analyze program results and presents recommendations for changes in brand strategy

Any

Any

Job Skills

• Educational Qualifications:
Primary: Post Graduate Diploma (Bachelor's Degree + 1 or 2 year diploma) or equivalent degree or Certification with 7 years of experience.
Alternate: Bachelor degree (12th Standard + 3 years or 4 years degree) or equivalent and 10 years of additional experience
• Linguistic Abilities: English is a must. Arabic is an asset

About The Company

The Al-Sayer Group, is a leading progressive and proactive business group, headquartered at Kuwait, with diversified business interests in Automobiles, Transport & Heavy Equipment machinery, Car Rental & Leasing, Insurance Brokerage, FMCG, Tires, Oil & Paints, etc. Since its inception the company has focused on total customer satisfaction which has resulted in a good customer base. Our continuing commitment to excellence was recognized in 1997 when the company received the first ISO 9001 certification for achieving an international standard of quality and service specifically for service and repair of automotive and commercial vehicles and the sale of spare parts as Toyota / Lexus franchise.